BuildEx Showcases Roofing Innovation at INDOBUILD 2025 in Jakarta
From July 2nd to 6th, the BuildEx team proudly participated in the INDOBUILD Exhibition in Jakarta, Indonesia — the largest and most influential building materials expo in the region. This milestone marks not only BuildEx’s debut at INDOBUILD, but also a new chapter in our commitment to serving Southeast Asia with premium roofing shingles and thatch roofing solutions.
INDOBUILD 2025 attracted more than 10 renowned global roofing brands, including GAF, Owens Corning, TAMKO, BP Canada, IKO, and Tegola. As the second-largest roofing shingles market outside of North America, Indonesia has become a fiercely competitive and rapidly evolving battleground for roofing manufacturers.
Since the pandemic, the industry has seen the emergence of numerous local brands that offer affordable pricing and fast delivery — challenging traditional international giants. In this dynamic environment, BuildEx is exploring new strategies to compete wisely and expand market share, while helping distributors consider whether to build their own brand.
Why Are More Distributors Managing Two Brands?
Post-COVID, buyers are more cautious and cost-conscious. They often ask themselves: Do I really need a premium brand? Is it worth the extra cost? As a result, many distributors in Indonesia now offer a two-tier strategy:
lBrand A: High-end, imported from North America or Europe.
lBrand B: Reliable mid-tier option with competitive pricing.
This dual-brand approach ensures flexibility for end customers, while maintaining quality control across both product lines.
Why You Should Consider Starting Your Own Brand
Here’s the key insight: When a client chooses Brand B, they’re not choosing the brand — they’re choosing you. Your reputation, commitment, and credibility are the true driving force behind their purchase. Why invest years building someone else’s brand, when you can build your own legacy?
Large global brands can easily switch local partners. But your own brand gives you independence, identity, and long-term market value. BuildEx empowers partners to create and grow their own brands with full support — from product to packaging, from logistics to after-sales service.
How BuildEx Helps You Compete and Win
With over a decade of experience in roofing systems and accessories, BuildEx has helped more than 20 international wholesalers establish their own private labels. Here's what we offer:
1. Reliable Quality You Can Trust
We understand what matters to customers: consistent color, strong adhesion of granules, durability, and product longevity. Our materials are sourced with strict quality control — using high-grade stone granules, fiberglass mats, and refined bitumen — and processed with proven technology and rigorous checks.
2. Competitive Factory Pricing
Thanks to direct manufacturing and efficient shipping solutions, BuildEx offers highly competitive pricing. Many of our partners have grown stronger in their local markets by leveraging this pricing advantage.
3. OEM Branding & Marketing Support
Your brand, your identity. BuildEx provides full support for OEM packaging, including custom cartons, color charts, brochures, and other marketing materials — making it easy to launch or grow your own roofing brand.
4. After-Sales Assurance
At BuildEx, we stand behind our products. If any issues arise from our production or shipping processes, we take responsibility. Our commitment goes beyond transactions — we build long-term partnerships with trust and professionalism at the core.
Let’s Build Together.
Join the many successful distributors who have chosen to grow with BuildEx. Visit our facilities in China, see the quality firsthand, and discover how BuildEx can help you lead your market with confidence.
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